We have already known on some occasions about the potential of Instagram for businesses, whether big brands or small businesses. Thanks to the ease offered by the images when it comes to reaching customers and the number of users it has reached, Instagram is becoming one of the social networks with the best results for brands and businesses.
However, making your business stand out on Instagram requires time and a good strategy. For this reason, we believe that it is important to be clear about a series of points that we consider fundamental when managing the Instagram profile of a business.
How to make your business stand out on Instagram?
Although each business has its own strategy to achieve the visibility you want in Instagram, we believe that these tips are the basis to get your business to have greater reach in this social network:
Make your publications tell a story
It is very important that your publications tell your followers something, although you must not forget that you are a brand, it is crucial that your publications are not direct mail.
Integrate your products or services into a story, show some of your customers using those products and do not forget that the publication should convey more than the image of your product. It is important that you show the benefits of your products or services, but you must find out more your followers to empathize with each publication, since at the end of the day they are potential customers for your business.
Make your publications attractive
Instagram is a social network focused on the power of images -both in photo and video, therefore this point is the most important to make your business stand out on Instagram. Upload attractive photos, take care of the quality of these and try to make them fun for your followers.
It is important to focus on a type of photography that has a relationship with your business, in this way your followers will become potential customers, since they will share the brand philosophy of your company. If you get this, the number of interactions will grow and your account will become a community in which ideas, impressions, etc. will be exchanged. All that will end up attracting more followers.
Do not make too many publications
You should not be obsessed with the idea of publishing a lot to be always in the feed of your followers, this can be overwhelming for people who follow your business and is very likely to be counterproductive and your followers will begin to stop following you. It is important to publish every day, but remember that quality always prevails over quantity. Our recommendation is that you leave a minimum of 4 or 5 hours between each publication.
You can publish one or two photos a day, but if you take care of the quality of the photos and the hashtags you use, you will have better results than publishing 5 or 6 daily photos with a lower quality. In this way people do not get tired of your publications and interact more with them. More likes, more comments, more mentions and greater reach.
Make your Instagram and Twitter accounts go hand in hand
As you already know, Twitter and Instagram use the same system of names and hashtags (@name / #hashtag), this makes it easier to connect both social networks. The most advisable is to use the same username in both social networks; this will make the followers you have on twitter easily found you on Instagram and vice versa. Also, if they have their Instagram profile with Twitter and they name you in a publication, the mention will work in both networks. We also recommend linking your Instagram account with the other social networks and with your business website.
Learn to use the most appropriate hashtags
We have already spoken on other occasions of the importance of the use of hashtags in Instagram. The labels will help you reach more people and therefore get more likes, comments and new followers. With this we do not mean that you should fill your hashtags publications, our advice is to research which are the labels that work best with the type of publications you publish in your account and with the sector to which your business is dedicated.
We hope these tips are useful to make your business stand out on Instagram, now is the time to put them into practice.
